websiteClient: NextHub Retail Inc. · Year 2023
NextHub E-Commerce
THE PROBLEM
The Challenge
NextHub was experiencing slow page load times and poor mobile conversion rates on their monolithic legacy platform. They needed a flexible, high-performing solution to handle high traffic spikes during seasonal sales without compromising user experience.
ENGINEERING APPROACH
Our Solution
We architected a headless e-commerce solution using Next.js and Shopify Storefront API. By decoupling the frontend, we delivered sub-second page loads. We implemented a modern edge-caching strategy and completely redesigned the mobile checkout flow for maximum conversion efficiency.
BUSINESS IMPACT
Measurable Results
✓150% increase in mobile conversion rate
✓75% faster average page load time
✓40% increase in average order value
STACK
Technologies Used
Next.jsShopify StorefrontGraphQLTailwind CSSVercel
“The transformation of our digital storefront was nothing short of miraculous. The site is incredibly fast, and the impact on our bottom line was immediate.”
Sarah MitchellCEO, NextHub Retail Inc.